Today, marketing has become essential for any company that wants to succeed. The Forex and Trading industry is no exception, if you do not have a Forex marketing plan or Forex marketing strategy, the chances of attracting new clients will be zero.
Although the most logical thing would be for you to hire the services of a Forex marketing agency so that the professionals take care of creating all your Forex marketing content, there are some Forex marketing resources that you can use to take your company to a new level.
In this article, we tell you five easy ways to improve your Forex marketing content and not fail in the attempt.
1. Hire a freelance forex content writer
Objection = “We already have a content writer in house.”
Yes, and you are right to have them, they are invaluable for outputting a professional marketing and PR image for your forex company, but content writers who know the Forex industry are typically in short supply. In our experience, Forex brokers will have one or two content writers.
Introducing brokers and white labels are lucky to have one content writer (quite often it will be a poor over-worked sales executive or product manager who writes the content). That means they are busy with day-to-day marketing campaigns, updating websites, banners etc and rarely have the time to dedicate to creating interesting Forex content.
A blog is one of the oldest tools of internet marketing, and amazingly its relevance is increasing as businesses and influencers realise the importance of engaging with their customers. Engagement matters and blogs increase engagement.
If you are serious about having a blog that clients will find interesting and that improves your Forex SEO you need to hire a dedicated blog writer. The most straightforward option is to hire a Forex specialist freelance writer.
2. Teach forex market analysts about content marketing
Objection = “Our market analysts write the blogs.”
Yes, Forex market analysts are the face of the company and a natural fit for writing blogs about the market. But these are analysts we are talking about. Their focus is on giving their best forex market forecasts and opinions about whether exchange rates will go up or down. They are not marketing gurus.
The result is often a disconnect between the ‘Research team’ of Market Analysts and the Marketing team. Market Analysis often stands alone, almost unused by marketing – when it can be a great asset for most marketing campaigns – adding an extra layer of depth and quality that makes a big difference to forex client conversion.
A market analyst must have extensive knowledge of the industry, but it does not mean that they know copywriting techniques, nor do they master content writing. If you’re thinking of your market analyst transitioning into a Forex content writer, it’s best to enrol them in online courses to learn the ins and outs of content writing. As with any profession, preparation is key, so your future Forex content writer should at least have a foundation for that new role.
Otherwise, you will be sabotaging yourself by delegating a role to someone who is not properly qualified, consequently your Forex marketing content will be uninteresting and will not add value to your Forex marketing plan.
3. Talk to your salespeople, they know what forex clients like
Objection = We like to keep all marketing projects inside the marketing team
Yes, Forex marketing should be done by marketing professionals. But if there’s a fault with digital marketing in forex, it’s that there is a too-heavy reliance on market analytics and not enough focus on the human side of the client base.
Salespeople talk to clients, and after enough phone calls, they will form a pretty good impression about what is important to the client, as well as some of the most common questions and issues. Forex marketing goes beyond customer service but forex brokers and IBs that create forex content that addresses client needs perform the best.
Consulting with your sales team about Forex client preferences is a great idea. Their first-hand experience will serve to enrich your Forex marketing strategy planning and brainstorming. Remember that in marketing we try to discover what works, and take it to the highest level to obtain the best results. While your marketing team and your sales team have different goals, by working together you can achieve exceptional results that maximize ROI.
Involve your sales team in marketing team meetings, analyse their data and use it to improve your Forex marketing campaigns.
4. Create interactive content
Objection – “We’re too busy with digital marketing”
The current target audience is interested in interactive content, both on websites and social networks, if your Forex marketing plan is not built on interactive content, you are making a serious mistake.
Surveys, infographics, videos, galleries, and live streams are great Forex marketing resources that you can use to raise brand awareness and engage with your followers and customers. Make your audience a part of your content, integrate them into your Forex marketing community so they can engage with your content and grow your fanbase.
The Forex and Trading market is highly interactive, like the charts with which you analyse the market, your content must be in constant movement and evolution, it is the only way to keep an audience as demanding as the Forex one interested.
As a tip, offer different content on each of your marketing platforms. In this way, your audience will feel that each of the content you share has its own value.
Have:
- live broadcasts on Instagram,
- poll the market outlook on Twitter,
- post your market analysis on your Facebook page,
- offer relevant market news on your website, etc.
5. Find a good (and flexible) video editor
Video content is at the centre of where content creation is heading on the internet – a good video editor is essential in any marketing team. The problem arises when some bosses want to delegate a role as important as this to any member of the team, even if they do not have the necessary preparation.
As with Forex content writers, many bosses believe that anyone can do the job and get great results, the answer is a big no. Neither your content writer nor your market analyst should dedicate themselves to the creation and editing of audio-visual material, not only because they are overloaded with work that does not correspond to them, but also because the final result will be far from good audio-visual Forex content.
If you want your Forex marketing content to stand out, hire a freelance video editor who is dedicated solely to creating audio-visual pieces to enrich the content you post on your social media and website.
A well-structured Forex marketing plan with exciting content, a solid social media presence, and SEO-optimized content is the key to getting your Forex business off the ground.
Takeaways
As you can see, there are various Forex marketing solutions that you can apply to your Forex marketing plan to achieve outstanding results and significantly boost your ROI.
If you are looking for Forex marketing ideas or want to improve your Forex marketing campaigns, TradingWriters.com has the solution! We are experts in trading-related content, and we will help you maximise the effectiveness of your Forex marketing plans and get a quote right now.
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