YouTube and TikTok videos for Trading 212

Trading Writers

Overview

Trading 212 is a prominent commission-free investing platform with a significant presence in the European market that has proved especially popular with younger Millennial and Gen Z investors comfortable with investing via an app on their phones.

The Challenge

With a strong YouTube following of over 800k subscribers, especially built during the pandemic lockdown trading surge in 2021, Trading 212 sought to surpass the one million subscriber mark. They wanted to shift the focus from trading to more long-term investing approaches, providing high-quality, presenter-style YouTube videos with a plan to build out other mediums for investing education.

Strategy

Market research to identify trending educational topics and audience interests.

Extensive video beta testing, editing and format testing to get the style and brand voice right.

Create engaging, high-quality educational content.

Execution

YouTube Videos

High-quality, presenter-style videos focusing on long-term investing education. These videos covered topics ranging from basic investing principles to advanced strategies for building a diversified portfolio, providing viewers with valuable insights and practical knowledge.

SEO Articles

In-depth, SEO-optimised articles designed to rank highly on search engines, ensuring that Trading 212’s content reached a wider audience. These articles included detailed explanations of investing concepts, market analysis, and long-term investment tips.

Results and impact

“Trading Writers helped us create compelling educational content that truly resonates with our young investor base, significantly boosting our engagement and reach.” – George Atanasov, at Trading 212

1.1M+ YouTube Subscribers
10k TikTok Subscribers
Launched a new blog and grew daily traffic to 1,000 views in 6 months

The man behind the newsletter

Former Wall Street stockbroker and City of London analyst

Meet Jasper Lawler, CMT
Your guide to the best trading education

Hi guys, I’m Jasper.
I’ve spent over a decade in the trading industry — first as a stockbroker on Wall Street, then as a market analyst in the City of London. Along the way, my work has been featured thousands of times on CNBC, Bloomberg, BBC, CNN, Fox News and Sky News.

After years of researching trading strategies, speaking with traders, and producing analysis for financial institutions, I realised most traders face one big problem: information overload.

There are so many Youtubers, trading signals, trading robots and all the rest!

So where do you actually find reliable information - from real traders? That’s why I started Trading Writers. My team and I search the web for the highest-quality free insights from real traders, cut out the noise, and deliver it to you in clear, digestible summaries through our newsletter and videos.

Trading Writers

Overview

The Challenge

Strategy

Market research to identify trending educational topics and audience interests.

Extensive video beta testing, editing and format testing to get the style and brand voice right.

Create engaging, high-quality educational content.

Execution

YouTube Videos

High-quality, presenter-style videos focusing on long-term investing education. These videos covered topics ranging from basic investing principles to advanced strategies for building a diversified portfolio, providing viewers with valuable insights and practical knowledge.

SEO Articles

In-depth, SEO-optimised articles designed to rank highly on search engines, ensuring that Trading 212’s content reached a wider audience. These articles included detailed explanations of investing concepts, market analysis, and long-term investment tips.

Results and impact

Table of Contents

Former Wall Street stockbroker and City of London analyst

Meet Jasper Lawler, CMT
Your guide to the best trading education

Other Work

Overview

The Challenge

Strategy

Market research to identify trending educational topics and audience interests.

Extensive video beta testing, editing and format testing to get the style and brand voice right.

Create engaging, high-quality educational content.

Execution

YouTube Videos

High-quality, presenter-style videos focusing on long-term investing education. These videos covered topics ranging from basic investing principles to advanced strategies for building a diversified portfolio, providing viewers with valuable insights and practical knowledge.

SEO Articles

In-depth, SEO-optimised articles designed to rank highly on search engines, ensuring that Trading 212’s content reached a wider audience. These articles included detailed explanations of investing concepts, market analysis, and long-term investment tips.

Results and impact

Table of Contents

Former Wall Street stockbroker and City of London analyst

Meet Jasper Lawler, CMT Your guide to the best trading education

Other Work

Get the newsletter

Meet Jasper Lawler, CMT
Your guide to the best trading education