Weekly videos and webinars for GKFX

Trading Writers

Overview

GKFX is a long-established broker based in Turkey, renowned for being the first to bring spread betting to the MetaTrader 4 platform in the UK, and has since built up a strong presence across Asia and Central Europe, particularly in Germany.

The Challenge

GKFX already had a strong following on their main Youtube channel speaking in German and they wanted to build up their multiple regional YouTube channels with regular English-speaking content that could be used and promoted by their various offices.

Strategy

Work closely with GKFX’s existing creative agency to produce high-quality weekly videos and webinars.

Develop live presenter videos using lower-budget green screen and screen recordings.

Ensure the new content complimented but remained independent from GKFX’s existing German language content, providing a cohesive but diverse range of materials.

Regularly produce and upload content to GKFX’s regional YouTube channels, supporting in-house translation for various languages.

Execution

Week Ahead Videos

Produced weekly videos featuring a live presenter discussing key market events and trends for the coming week, ensuring the content was engaging and informative.

Technical Analysis Webinars

Hosted weekly webinars that provided detailed technical analysis and actionable trade ideas, helping traders stay ahead of market movements.

Results and impact

“Trading Writers significantly boosted our content strategy with their high-quality weekly videos and webinars, helping us engage and educate our clients more effectively.” – Julien Mabbit, Head of Business Development at GKFX

YouTube Growth: Regular content uploads led to a 150% increase in subscribers across GKFX’s regional YouTube channels, with some channels seeing up to a 75% rise in engagement rates.
Global Reach: By translating content in-house, GKFX effectively communicated with their diverse client base, resulting in a 35% increase in user retention across multiple regions.

The man behind the newsletter

Former Wall Street stockbroker and City of London analyst

Meet Jasper Lawler, CMT
Your guide to the best trading education

Hi guys, I’m Jasper.
I’ve spent over a decade in the trading industry — first as a stockbroker on Wall Street, then as a market analyst in the City of London. Along the way, my work has been featured thousands of times on CNBC, Bloomberg, BBC, CNN, Fox News and Sky News.

After years of researching trading strategies, speaking with traders, and producing analysis for financial institutions, I realised most traders face one big problem: information overload.

There are so many Youtubers, trading signals, trading robots and all the rest!

So where do you actually find reliable information - from real traders? That’s why I started Trading Writers. My team and I search the web for the highest-quality free insights from real traders, cut out the noise, and deliver it to you in clear, digestible summaries through our newsletter and videos.

Trading Writers

Overview

The Challenge

Strategy

Work closely with GKFX’s existing creative agency to produce high-quality weekly videos and webinars.

Develop live presenter videos using lower-budget green screen and screen recordings.

Ensure the new content complimented but remained independent from GKFX’s existing German language content, providing a cohesive but diverse range of materials.

Regularly produce and upload content to GKFX’s regional YouTube channels, supporting in-house translation for various languages.

Execution

Week Ahead Videos

Produced weekly videos featuring a live presenter discussing key market events and trends for the coming week, ensuring the content was engaging and informative.

Technical Analysis Webinars

Hosted weekly webinars that provided detailed technical analysis and actionable trade ideas, helping traders stay ahead of market movements.

Results and impact

Table of Contents

Former Wall Street stockbroker and City of London analyst

Meet Jasper Lawler, CMT
Your guide to the best trading education

Other Work

Overview

The Challenge

Strategy

Work closely with GKFX’s existing creative agency to produce high-quality weekly videos and webinars.

Develop live presenter videos using lower-budget green screen and screen recordings.

Ensure the new content complimented but remained independent from GKFX’s existing German language content, providing a cohesive but diverse range of materials.

Regularly produce and upload content to GKFX’s regional YouTube channels, supporting in-house translation for various languages.

Execution

Week Ahead Videos

Produced weekly videos featuring a live presenter discussing key market events and trends for the coming week, ensuring the content was engaging and informative.

Technical Analysis Webinars

Hosted weekly webinars that provided detailed technical analysis and actionable trade ideas, helping traders stay ahead of market movements.

Results and impact

Table of Contents

Former Wall Street stockbroker and City of London analyst

Meet Jasper Lawler, CMT Your guide to the best trading education

Other Work

Get the newsletter

Meet Jasper Lawler, CMT
Your guide to the best trading education