Webinars for OneRoyal

Overview

OneRoyal is a leading financial services provider that grew out of the Middle East, offering a wide range of trading solutions, including forex and CFDs.

The Challenge

One Royal planned to use English content to promote its brand outside of its home market in the Middle East. This meant working separately from its in-house Arabic speaking market analysts and working directly with the newly setup English marketing team.

Strategy

01
Create content to regularly engage with clients and deliver timely market updates, investment tips, and trading strategies.
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02

Use video to present engaging educational topics covering a wide range of financial topics, from market trends to risk management techniques.

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Tailor content to resonate with diverse audiences across different regions and investment preferences.

03

Execution

Analysis webinars

including market analysis, investment opportunities, and expert insights.

Educational webinars

topics like CFDs, forex, technical analysis and trading psychology.

Results and impact

“The Trading Writers team really came through for us in the early stages of our English content creation, we couldn’t have done it without them!” – Sofia Mashovets, Head of Marketing at OneRoyal

  • 130% increase in webinar attendance through enhanced outreach and tailored content offerings.
  • The email newsletter advertising the webinars achieved an outstanding open rate of 45%, surpassing industry benchmarks by 10% within the first month of its launch.
  • The newsletter also boasted an impressive click-through rate of 25%, indicating strong reader engagement and interest in the webinars.

Table of Contents

The man behind the newsletter

Former Wall Street stockbroker and City of London analyst

Meet Jasper Lawler, CMT
Your guide to the best trading education

Hi guys, I’m Jasper.
I’ve spent over a decade in the trading industry — first as a stockbroker on Wall Street, then as a market analyst in the City of London. Along the way, my work has been featured thousands of times on CNBC, Bloomberg, BBC, CNN, Fox News and Sky News.

After years of researching trading strategies, speaking with traders, and producing analysis for financial institutions, I realised most traders face one big problem: information overload.

There are so many Youtubers, trading signals, trading robots and all the rest!

So where do you actually find reliable information - from real traders? That’s why I started Trading Writers. My team and I search the web for the highest-quality free insights from real traders, cut out the noise, and deliver it to you in clear, digestible summaries through our newsletter and videos.

Other Work

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