Newsletters & Analysis articles for SpreadEx

Trading Writers

Overview

SpreadEx is an established spread betting and CFDs broker with a strong presence in the UK market. They were seeking to leverage their well respected brand and tap into growth opportunities overseas.

The Challenge

The departure of their in-house market analyst left a gap in their content creation. SpreadEx wanted to expand their analytical offerings for clients, focusing not just on UK and US equities, but also on forex and commodities.

The scope was to begin the content output incrementally – starting with market analysis and email newsletters, with a plan to add educational content, videos and social media at a later stage.

Strategy

Conduct in-depth market research to identify trending topics and audience interests.

Develop a comprehensive content calendar with a mix of formats—articles, newsletters, and focused analyses

Create engaging, informative content – covering the themes and asset classes that clients are most interested in

Execution

Daily Newsletters

Concise email digests covering the latest market news.

Weekly "Week Ahead Preview" Articles

In-depth pieces providing clients with an overview of upcoming market events, potential economic data releases, and key technical levels to watch across various asset classes.

Weekly Technical Analysis Articles

Featuring actionable trade ideas, these articles showcase potential chart setups for the next week.

Daily Focused Analyses

Each day, the newsletter would feature a focused analysis of a single stock, commodity, or currency presenting a particularly attractive trading opportunity.

Results and impact

As Limp Bizkit would say, Trading Writers really got our content “Rollin’, Rollin’, Rollin’” – Tom Salmon, COO at Spreadex

Increased Blog Traffic: Grew daily traffic to average 2,000 views in 12 months.

The man behind the newsletter

Former Wall Street stockbroker and City of London analyst

Meet Jasper Lawler, CMT
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