Landing pages and Social Copy for FlowBank

Trading Writers

Overview

FlowBank was a dynamic financial services provider in Switzerland aiming to cater to both CFD traders and stock investors. They wanted to offer a blend of day trading and investing content to appeal to a broad audience.

The Challenge

FlowBank had in-house designers and a social media manager and were already working with an SEO agency but needed financial expertise to create high-quality content.

They sought to leverage our financial acumen to produce a range of copywriting materials while they would manage the design and content scheduling through their own CMS.

Strategy

Develop a recurring weekly content calendar in coordination with the inhouse team for social media posts—covering key themes in day trading and long-term investing.

To utilise the concept of ‘content repurposing’ to repurpose blog posts and newsletter into Instagram carousels, Tiktok videos and tweets.

To work with the SEO agency to create the SEO-focused copy

Execution

Analytical Articles

We provided detailed market analysis and insights, catering to both day traders and long-term investors. These articles focused on popular news and themes in the stock market.

Landing Pages

Crafted compelling and informative landing pages that highlighted FlowBank’s services, while also including all relevant SEO keywords and phrases.

Social Media Copy

Developed engaging and informative social media posts to promote FlowBank’s content and services, driving traffic and engagement.

Results and impact

“Trading Writers provided the financial expertise we needed to create top-notch content, allowing our in-house team to focus on design and content scheduling seamlessly.” – Donna Aldiri, Head of Media and PR at FlowBank

Engaged Social Media Audience: Achieved a 37% increase in social media engagement rates.
Enhanced User Retention: Improved user retention by 15% through targeted educational content.

The man behind the newsletter

Former Wall Street stockbroker and City of London analyst

Meet Jasper Lawler, CMT
Your guide to the best trading education