Articles and social media for Key To Markets

Trading Writers

Overview

Key To Markets is an independent brokerage firm renowned in Southern Europe and South America. They offer access to financial markets through CFDs, copy trading and prop trading for institutional and experienced individual clients.

The Challenge

Starting a company blog and social media channels from scratch, while working directly with the in-house Italian-speaking analyst, posed a unique challenge. The firm maintains a very private company environment so the content needed to be developed independently, without leveraging internal information.

Strategy

Focus on creating articles that provided deep market insights and covered industry news relevant to the firm’s audience.

Manage social media to highlight educational content and cover hot news topics, enhancing engagement and value for followers.

Work autonomously to free up the client’s time, ensuring seamless content production without reliance on internal company information.

Execution

Full Social Media Management

Oversaw content creation and management for Instagram, Facebook, Twitter, and LinkedIn.

Daily and Weekly News and Analysis Articles

Delivered timely market analysis and news updates.

Results and impact

“I was so pleased to hand-off some of my daily tasks to Trading Writers so that I could focus on building our community of traders.” – Matteo Marchetti, Senior Market Analyst at Key To Markets

Increased Website Traffic: Direct website traffic surged by 60%.
Social Media Growth: Social media engagement skyrocketed from zero to substantial growth across all channels over 12 months.
Client Satisfaction: Maintained high client satisfaction, reflected in a Trustpilot rating of 4.8 stars.

The man behind the newsletter

Former Wall Street stockbroker and City of London analyst

Meet Jasper Lawler, CMT
Your guide to the best trading education

Hi guys, I’m Jasper.
I’ve spent over a decade in the trading industry — first as a stockbroker on Wall Street, then as a market analyst in the City of London. Along the way, my work has been featured thousands of times on CNBC, Bloomberg, BBC, CNN, Fox News and Sky News.

After years of researching trading strategies, speaking with traders, and producing analysis for financial institutions, I realised most traders face one big problem: information overload.

There are so many Youtubers, trading signals, trading robots and all the rest!

So where do you actually find reliable information - from real traders? That’s why I started Trading Writers. My team and I search the web for the highest-quality free insights from real traders, cut out the noise, and deliver it to you in clear, digestible summaries through our newsletter and videos.

Trading Writers

Overview

The Challenge

Strategy

Focus on creating articles that provided deep market insights and covered industry news relevant to the firm’s audience.

Manage social media to highlight educational content and cover hot news topics, enhancing engagement and value for followers.

Work autonomously to free up the client’s time, ensuring seamless content production without reliance on internal company information.

Execution

Full Social Media Management

Oversaw content creation and management for Instagram, Facebook, Twitter, and LinkedIn.

Daily and Weekly News and Analysis Articles

Delivered timely market analysis and news updates.

Results and impact

Table of Contents

Former Wall Street stockbroker and City of London analyst

Meet Jasper Lawler, CMT
Your guide to the best trading education

Other Work

Overview

The Challenge

Strategy

Focus on creating articles that provided deep market insights and covered industry news relevant to the firm’s audience.

Manage social media to highlight educational content and cover hot news topics, enhancing engagement and value for followers.

Work autonomously to free up the client’s time, ensuring seamless content production without reliance on internal company information.

Execution

Full Social Media Management

Oversaw content creation and management for Instagram, Facebook, Twitter, and LinkedIn.

Daily and Weekly News and Analysis Articles

Delivered timely market analysis and news updates.

Results and impact

Table of Contents

Former Wall Street stockbroker and City of London analyst

Meet Jasper Lawler, CMT Your guide to the best trading education

Other Work

Get the newsletter

Meet Jasper Lawler, CMT
Your guide to the best trading education