AI videos for IV Markets

Trading Writers

Overview

IV Markets (which has since rebranded as Startrader), based out of South East Asia, is a prominent brokerage firm providing access to global financial markets. They aimed to enhance their offering with weekly market analysis videos in English, targeting a broader international audience.

The Challenge

IV Markets sought a low-cost solution for producing high-quality weekly market analysis videos in English. They wanted to achieve this without the need to set up an English-speaking office or hire full-time English-speaking analysts or content creators.

Strategy

We aimed to find a balance between quality and cost-effectiveness. Our solution involved using a combination of real-world presenters to introduce the videos and AI-generated voiceovers to provide the core content.

By utilising AI for voiceovers, we ensured that the latest news and technical analysis were up-to-date without requiring extensive manpower.

Develop a remote collaboration process to integrate content production smoothly with IV Markets’ existing workflows, avoiding the need for additional in-house resources.

Execution

Video-Based Educational Course

Produced concise and informative market analysis videos every week, featuring real-world presenters for introductions and AI-generated voiceovers for delivering up-to-date news and technical analysis.

Results and impact

“Trading Writers provided an excellent and completely bespoke solution for our specific English video needs” – Peter Karsten, CEO at IV Markets

Enhanced Market Visibility: The weekly market analysis videos helped IV Markets increase their visibility and credibility in the international market.
Cost Savings: IV Markets achieved significant cost savings by outsourcing the content production, avoiding the need for additional in-house resources.
Audience Engagement: The videos successfully engaged a wider audience, contributing to IV Markets’ growth and client retention.

The man behind the newsletter

Former Wall Street stockbroker and City of London analyst

Meet Jasper Lawler, CMT
Your guide to the best trading education

Hi guys, I’m Jasper.
I’ve spent over a decade in the trading industry — first as a stockbroker on Wall Street, then as a market analyst in the City of London. Along the way, my work has been featured thousands of times on CNBC, Bloomberg, BBC, CNN, Fox News and Sky News.

After years of researching trading strategies, speaking with traders, and producing analysis for financial institutions, I realised most traders face one big problem: information overload.

There are so many Youtubers, trading signals, trading robots and all the rest!

So where do you actually find reliable information - from real traders? That’s why I started Trading Writers. My team and I search the web for the highest-quality free insights from real traders, cut out the noise, and deliver it to you in clear, digestible summaries through our newsletter and videos.

Trading Writers

Overview

The Challenge

Strategy

We aimed to find a balance between quality and cost-effectiveness. Our solution involved using a combination of real-world presenters to introduce the videos and AI-generated voiceovers to provide the core content.

By utilising AI for voiceovers, we ensured that the latest news and technical analysis were up-to-date without requiring extensive manpower.

Develop a remote collaboration process to integrate content production smoothly with IV Markets’ existing workflows, avoiding the need for additional in-house resources.

Execution

Video-Based Educational Course

Produced concise and informative market analysis videos every week, featuring real-world presenters for introductions and AI-generated voiceovers for delivering up-to-date news and technical analysis.

Results and impact

Table of Contents

Former Wall Street stockbroker and City of London analyst

Meet Jasper Lawler, CMT
Your guide to the best trading education

Other Work

Overview

The Challenge

Strategy

We aimed to find a balance between quality and cost-effectiveness. Our solution involved using a combination of real-world presenters to introduce the videos and AI-generated voiceovers to provide the core content.

By utilising AI for voiceovers, we ensured that the latest news and technical analysis were up-to-date without requiring extensive manpower.

Develop a remote collaboration process to integrate content production smoothly with IV Markets’ existing workflows, avoiding the need for additional in-house resources.

Execution

Video-Based Educational Course

Produced concise and informative market analysis videos every week, featuring real-world presenters for introductions and AI-generated voiceovers for delivering up-to-date news and technical analysis.

Results and impact

Table of Contents

Former Wall Street stockbroker and City of London analyst

Meet Jasper Lawler, CMT Your guide to the best trading education

Other Work

Get the newsletter

Meet Jasper Lawler, CMT
Your guide to the best trading education